To mark the 170th anniversary of one of fashion’s most enduring icons, Burberry transformed its Sydney George Street flagship into an immersive celebration of the House’s signature trench coat. The exclusive event brought together leading figures from Australia’s fashion, film and creative industries for an evening that honoured Burberry’s heritage through contemporary design and experience.

Guests included supermodel Gemma Ward alongside actors Marlo Kelly, Bryn Chapman-Parish, Lincoln Younes, Benjamin Turland and Madeleine Madden, each showcasing distinctive interpretations of the iconic Burberry trench.

The Image Department delivered comprehensive stills and motion coverage with a dedicated multi-crew production team. Our scope included editorial portraiture of Gemma Ward and Marlo Kelly, the creation and operation of a custom Self-Portrait Studio experience for guests, and cinematic event coverage documenting the atmosphere, key moments and brand storytelling throughout the evening.